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Snider Plaza shopping caters to all ages

Emily Kogan, Contributing Writer, ekogan@smu.edu

Issue date: 7/1/09 Section: News
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With many young, hip stores calling the shopping center home and more on the way, Snider Plaza already is a regular stop for the SMU community. As students increase their spending and time in its stores, Snider Plaza will continue its development as a great college shopping center.

Snider Plaza has definitely cultivated a loyal following. Chamberlain said her store, Allie-Coosh, "is more intimate with the clients," adding that she sees many of the same women over and over.

"Our particular clientele, you're not going to see them in the malls quite as much. It [Allie-Coosh] is a store for older women, 40s and up, so they are most likely going to find more in a smaller place."

Julia Murray, owner of The Muse since the 1970's says many of her clients have known her for most of her adult life. There are many people that keep coming back year after year, she said.

Murray said the busiest times of year for her are Halloween and Christmas, adding that Saturday is her busiest day of the typical week.

Silverman has also found the weekends the busiest at Betty Cupcake.

"Mondays are the slowest and it gets progressively busier. So Thursday, Friday and Saturday, we have a good amount. I would say 30-plus people walk in. That's not necessarily buying, but we have a lot of people come in," Silverman said.

When asking all the women their favorite part about working in Snider Plaza, they all had interesting answers. Murray said her favorite part is just talking to all the interesting people that come in. Silverman said she enjoys the number of different restaurants and that there is pretty much everything in one place. And Chamberlain likes the customization.

"You get to work with a great bunch of women. You get to work with different body shapes and customize to fit them. It's just fun," Chamberlain said.

The customizing of products and attention to detail the salespeople can play is another added perk to being in a smaller area versus a mall.

"Snider Plaza is a great place to be if you want to open a business. I think location has a lot to do with success," Silverman said.
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