Spring Break
Yearning for YouTube
Kat Farmer, Contributing Writer, kfarmer@smu.edu
Issue date: 12/3/08 Section: News
Walk into the library on any given afternoon and about half of the computers you see are on YouTube. Most students find it hard to imagine life without YouTube or other online video sources.
SMU Temerlin Advertising Institute students Anna Lee Doughtie, Kat Farmer and Lizzie Harris conducted research to find out what would happen if students deprived themselves of online video sources for two weeks.
One early discovery was that SMU students often use the brand name YouTube as a verb. Participants said they would sometimes encourage friends to "YouTube" a particular video clip. One participant said that she "YouTube[d] a lot to watch funny videos and listen to music."
Seven SMU students who agreed to participate were self-described "heavy users" of online video, or "streamies" as they are sometimes referred to in the media, with half saying they watch a minimum of 30 minutes per average day. From Oct. 24 through Nov. 7, students agreed to avoid such sites as YouTube.com, Sidereel.com, iTUNES video, Surfthechannel.com, Yahoo video and official broadcast network Web sites.
One week into the study, more than half of the participants said they had "accidentally" been exposed to some form of online videos, typically YouTube. Some were exposed "second-hand" to videos that their friends were viewing, but another frequent source of online video viewing was in the classroom, where professors used streaming or downloaded video as part of class presentations and discussion.
It was virtually impossible for some participants to completely avoid online video content.
For those who have come to rely on online "how-to" videos rather than instructional books or manuals, two weeks without YouTube demonstrations proved challenging.
"I needed YouTube to help me break into Blockbuster boxes," one student said. "I had to find instructions on how to adjust the magnets. After we rented a movie from Blockbuster, we couldn't get the safety thing out because they forgot to take it out.
SMU Temerlin Advertising Institute students Anna Lee Doughtie, Kat Farmer and Lizzie Harris conducted research to find out what would happen if students deprived themselves of online video sources for two weeks.
One early discovery was that SMU students often use the brand name YouTube as a verb. Participants said they would sometimes encourage friends to "YouTube" a particular video clip. One participant said that she "YouTube[d] a lot to watch funny videos and listen to music."
Seven SMU students who agreed to participate were self-described "heavy users" of online video, or "streamies" as they are sometimes referred to in the media, with half saying they watch a minimum of 30 minutes per average day. From Oct. 24 through Nov. 7, students agreed to avoid such sites as YouTube.com, Sidereel.com, iTUNES video, Surfthechannel.com, Yahoo video and official broadcast network Web sites.
One week into the study, more than half of the participants said they had "accidentally" been exposed to some form of online videos, typically YouTube. Some were exposed "second-hand" to videos that their friends were viewing, but another frequent source of online video viewing was in the classroom, where professors used streaming or downloaded video as part of class presentations and discussion.
It was virtually impossible for some participants to completely avoid online video content.
For those who have come to rely on online "how-to" videos rather than instructional books or manuals, two weeks without YouTube demonstrations proved challenging.
"I needed YouTube to help me break into Blockbuster boxes," one student said. "I had to find instructions on how to adjust the magnets. After we rented a movie from Blockbuster, we couldn't get the safety thing out because they forgot to take it out.
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