Spring Break
Marketing class kicks off Relay for Life
Erin Hagan, Contributing Writer, ehagan@smu.edu
Issue date: 4/13/07 Section: News
One of the major challenges the team faced was pulling all the elements together in order to result in a successful event that would represent their client to the best of their ability.
"You have an idea of what you need to do for the client, what you need to do for Relay for Life and then it's just trying to tie it all together," Helmuth said.
The next step for the marketing team will be to prepare a report of their campaign for executives. The class will send approximately five students to pitch the campaign to Subaru executives at headquarters in New Jersey. There, they will compete with six other contending universities, said Joaquin Acevedo, a member of the team.
Last year's marketing team won second place out of 12 universities as a result of their event, Imprezapalooza. The University of Southern California placed first and Emory University placed third.
SMU's marketing team will compete again with both of these universities.
Overall, this opportunity has allowed the students to experience what the marketing industry will expect from them after graduation. They will take this experience with them on interviews and this real life experience will impress prospective employers, Foxman said.
Relay for Life, an all-night fundraiser for the American Cancer Society, begins at 6 p.m. During the 12-hour event, at least one member of each team has to be walking on the Boulevard. Teams were required to raise $100 per team member in order to participate. For more information or to make an online donation, visit www.cancer.org and click on the Relay for Life link.
"You have an idea of what you need to do for the client, what you need to do for Relay for Life and then it's just trying to tie it all together," Helmuth said.
The next step for the marketing team will be to prepare a report of their campaign for executives. The class will send approximately five students to pitch the campaign to Subaru executives at headquarters in New Jersey. There, they will compete with six other contending universities, said Joaquin Acevedo, a member of the team.
Last year's marketing team won second place out of 12 universities as a result of their event, Imprezapalooza. The University of Southern California placed first and Emory University placed third.
SMU's marketing team will compete again with both of these universities.
Overall, this opportunity has allowed the students to experience what the marketing industry will expect from them after graduation. They will take this experience with them on interviews and this real life experience will impress prospective employers, Foxman said.
Relay for Life, an all-night fundraiser for the American Cancer Society, begins at 6 p.m. During the 12-hour event, at least one member of each team has to be walking on the Boulevard. Teams were required to raise $100 per team member in order to participate. For more information or to make an online donation, visit www.cancer.org and click on the Relay for Life link.
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