Spring Break
Guster on Campus Consciousness tour
Samantha Urban, Associate Entertainment Editor, surban@smu.edu
Issue date: 4/5/07 Section: Entertainment
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Boston-bred fan favorites Guster have once again teamed up with environmental action group Reverb to launch the second annual Campus Consciousness Tour, which hits Dallas on Saturday.
By joining forces with Reverb, a non-profit organization founded by Guster guitarist-vocalist Adam Gardner and his wife Lauren Sullivan, the band aims to spread environmental awareness and inspire students to get involved with earth-friendly causes.
"The Campus Consciousness tour is where Guster and Reverb really come together," said Gardner. "The tour is completely green. We use biodiesel in the tour bus, we sell organic merchandise, and we have a pavilion where people can learn about how to green their own lives. We empower students with the information they need and support students already doing the work… In a non-preachy way, of course."
Reverb, which Gardner and Sullivan founded in 2004, counts on the connection between musicians and their audiences to educate and activate fans while "greening" the music industry along the way. The company has recently worked with Dave Matthews Band, Red Hot Chili Peppers, Alanis Morissette, Jack Johnson, Avril Lavigne, Barenaked Ladies, Bonnie Raitt, O.A.R., Ray LaMontagne and many others, as well as the Warner Music Group and concert venues across the country.
As they do with each of Guster's tours, Reverb will "green" the tour itself by powering buses with clean-burning domestically made biodiesel fuel, which has prevented nearly a hundred thousand pounds of carbon dioxide emissions since the switch was made from regular diesel last spring.
In addition, every Guster concert since then has been made "carbon-neutral" by purchasing renewable energy credits through the Native American owned renewable energy company, Native Energy. Over 2,100 tons of carbon dioxide have been neutralized through Guster's offset program - the equivalent of not driving 4.2 million miles or powering 262 homes for an entire year.
By joining forces with Reverb, a non-profit organization founded by Guster guitarist-vocalist Adam Gardner and his wife Lauren Sullivan, the band aims to spread environmental awareness and inspire students to get involved with earth-friendly causes.
"The Campus Consciousness tour is where Guster and Reverb really come together," said Gardner. "The tour is completely green. We use biodiesel in the tour bus, we sell organic merchandise, and we have a pavilion where people can learn about how to green their own lives. We empower students with the information they need and support students already doing the work… In a non-preachy way, of course."
Reverb, which Gardner and Sullivan founded in 2004, counts on the connection between musicians and their audiences to educate and activate fans while "greening" the music industry along the way. The company has recently worked with Dave Matthews Band, Red Hot Chili Peppers, Alanis Morissette, Jack Johnson, Avril Lavigne, Barenaked Ladies, Bonnie Raitt, O.A.R., Ray LaMontagne and many others, as well as the Warner Music Group and concert venues across the country.
As they do with each of Guster's tours, Reverb will "green" the tour itself by powering buses with clean-burning domestically made biodiesel fuel, which has prevented nearly a hundred thousand pounds of carbon dioxide emissions since the switch was made from regular diesel last spring.
In addition, every Guster concert since then has been made "carbon-neutral" by purchasing renewable energy credits through the Native American owned renewable energy company, Native Energy. Over 2,100 tons of carbon dioxide have been neutralized through Guster's offset program - the equivalent of not driving 4.2 million miles or powering 262 homes for an entire year.
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