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Guster on Campus Consciousness tour

Samantha Urban, Associate Entertainment Editor, surban@smu.edu

Issue date: 4/5/07 Section: Entertainment
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"It's a common misconception that being environmentally conscious is expensive," said Gardner. "You don't have to buy stuff from Whole Foods to be environmentally friendly. Lemon juice and vinegar can clean your floor just as good as an environmental cleaner… it's really not a huge expense."

Gardner said there are a number of things that college students can do to help the environment.

"Firstly, we all buy lots of things," said Gardner. "Consumer power is not to be underestimated. I don't believe that corporations are inherently evil- they just want to make money. So if we create a demand for environmental products, they will supply them."

"As a college student, along those same lines, check into your school's endowments. Is there transparency between students and the school? Where is that money going? You are a shareholder as a student - find out where that money is going."

"With a total of $350 billion in endowment assets, U.S. schools have incredibly strong shareholder power to promote positive environmental change," says Mark Orlowski, founding director of the Sustainable Endowments Institute. As part of the Campus Consciousness tour, Mark will lead a discussion on how schools, as institutional investors, can take a conscious stand on global warming.

Gardner said the best part about doing a college tour is that that's where the majority of their fan base lies.

"It's fun for us," said Gardner, "but we take it seriously. College can spread the word faster than anyone else. The reason we have a career is because of college word of mouth. There's definitely a long-standing relationship between college kids and us."

Formed in 1991, Guster consists of Gardner, Ryan Miller, Joe Pisapia (who joined the group in 2003), and Brian Rosenworcel. Known for their instrumental variety, Guster recorded their first album, "Parachutes," in 1994. They independently released their second album, "Goldfly," before signing with Sire Records in 1998. Their third album came in 1999 with "Lost and Gone Forever" and their fourth, "Keep It Together," hit the scene in 2003. Their most recent album, "Ganging Up on the Sun, dropped last year and was Guster's most successful album to date, debuting at No. 25 on the Billboard Top 200.
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