Daily Campus

Sports

Results of campaign could be hard to gauge

by Jordan Hofeditz, Sports Editor, jhofedit@smu.edu

The slogan "Pony Up," sounds simple enough, but will it fill the seats in Ford Stadium with SMU fans? That is the goal of the new marketing plan that the SMU athletic department has started. If you go to the athletic department Web site the slogan will greet you. (0) comments

"Pony Up" campaign in middle of rollout

by Mark Norris, Editor In Chief, mnorris@smu.edu

The Athletic Department hopes students, fans and Dallas area residents are ready to "Pony Up" for SMU football this season. The department's new marketing campaign is centered around the "Pony Up" catchphrase, which began rolling out in late July. This week the department unveiled the second phase of the campaign, which brings the message outside the SMU community. (3) comments

mustang updates

by Zack Wehner, Contributing Writer, zwehner@smu.edu

Golf gets a new home SMU agreed to construct a $4 million golf practice facility on the Dallas Athletic Club property. The facility will provide a clubhouse, a trophy room, and many more amenities for both of the men and women. The facility upgrade is part of SMU Athletic Director Steve Orsini's broad vision to have SMU ranked in the top 25 in every sport. (0) comments

Men's and women's soccer picked to win C-USA

by Zack Wehner, Associate Sports Editor, zwehner@smu.edu

In the preseason rankings released by Conference USA, the conference coaches selected the SMU men's soccer team as the odds-on favorite to win the conference. The Mustangs are defending conference champions and looking to repeat as both regular season champions and conference tournament winners. (0) comments